The first step to any publication piece is to research different publication options and then create an outline for the piece.
The rough draft for any publication piece is the first attempt at sharing information within the perameters of the publication guidelines before receiving feed forward from colleagues.
Media pieces are a great way to get information out to the public about publication pieces and encourage others to read it.
Once feed forward has been given on the rough draft, edits should be made to the piece and the final product can be submitted for publication.
Once the work has been completed, the effort deserves reflection. There is always room to grow and improve.